LNO Studio Campaign Shoot + Brand Launch

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LNO Studio campaign video still.

Shopping for clothing to wear to work can generally be a drag. In my personal experience, shopping for pants is most difficult as I am pear-shaped, having a 15 inch difference between my waist and hips. I generally encounter pants that are too big at the waist and too narrow at the hip, inseams that are always too long, rises that are too short that make it very uncomfortable to sit down for long periods of time, and basically every gripe that one can encounter when it comes to slacks or trousers.

While perusing my Facebook groups for women in business, I came across a post from Kristin Ulmer, founder of LNO Studio. She was seeking a fit model for her new custom pants line. I quickly responded to the gig, met Kristin, learned more about the line, and was off to posing.

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My look. Madewell oversized blouse styled with LNO Studio slim-fit ankle trousers + Opening Ceremony x Vans sneakers.

The line gives users a detailed questionnaire regarding body type and favorite pant fits, along with a visual of how to measure all parts of your body from the waist down to ensure a perfect fit for pants. I was hired for the tutorial photos of how to take your own measurements at home, something that was a breeze for me growing up in a household where my mother and I would collaborate on different sewing projects.

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Campaign still of pant styles

A few weeks after my gig, I received my custom pants from Kristin, which I am wearing in these photos. I chose a high rise, slim fit, ankle length style made of a tropical weight wool (perfect for warmer weather), with side slit pockets and two back pockets.

As the pants are custom fit, they are size inclusive, offering an array of options for all bodies.

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Shake it like a Polaroid picture!

The brand officially launches later this fall, tentatively in October and has received much traffic, resulting in a wait list. Watch the campaign video below to get a feel for the different styles offered. Head over the LNO Studio website to join the waitlist so you too can experience the joy that is custom-fit pants!

Video by Remy Fink

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