NICK ARROJO WORKING HIS MAGIC ON A CLIENT
You have been a hairstylist for over thirty years and salon owner for over ten. What initially sparked your passion in haircare and styling?
Growing up just outside Manchester, England, I was constantly re-creating my image. Inspired by music and fashion, I spent every day of my teenage years reading the key fashion magazines of the time (of which there were very few) and getting into all the new trends. Changing the way I looked was a huge part of my development. I thought a hair salon would be a great environment to work, with music playing all day, meeting lots of new and interesting people, and having the chance to be creatively involved in the fashion industry. I loved my new job. The high energy, a hip young team of staff, music playing all day, friendly clients, and parties every weekend. I realized that I wanted this to be my career. By luck or by fate, I landed a job at the best salon in the country, Vidal Sassoon, and I haven’t looked back.
As part of your business model, you operate Arrojo Cosmetology School in your SoHo flagship on Varick St. How important is education to the ARROJO philosophy?
It’s fundamental to everything we do. Education is the foundation of a lasting, prosperous, creative and rewarding hairdressing career. It raises standards of craftsmanship and professionalism throughout our industry. I believe education is the backbone of strong technique, of creative expression, of confidence with clients, of feeling motivated and inspired, of success in any field of hairdressing.
STYLING CHAIRS AT ARROJO WILLIAMSBURG
This past month you opened your first outpost in Brooklyn’s Williamsburg neighborhood. Tell us more about the space and what clients can expect.
Williamsburg is an incredible, almost unbelievable space and location for us. Manhattan has always been the place for the Mega Salon, whereas Brooklyn has a more bohemian feel. But it has grown and grown, and become a capital of fashion and trend in its own right. We feel our culture, standards, and aesthetics are perfect for the people and the lifestyle here. Located at 11 Broadway, it’s an iconic spot by Williamsburg Bridge with views to the East River and Manhattan’s skyline. A 3300 square foot site with 15-feet high windows and a 25 foot high ceiling, the custom architectural design is influenced by industrial elegance and modern minimalism; a suspended wall of light, flowing lines and aesthetic functionality make for a strikingly beautiful space. To ensure continuity of our world-class service standards, the first stylists to work out of Williamsburg come with years of experience at our Varick Street Flagship. 6 girls, 1 guy, and a weekly visit from myself (to take clients), it’s an amazing team of stylists and people, committed to giving the people of Brooklyn Great Hair and Good Vibes.
You have a full line of styling products that you sell in your salons, ambassador salons, and online. What are some of your personal favorites to use on clients?
For guys, I love texture paste –– a flexible, medium-hold product that’s perfect for short and messy styling. It creates texture and separation with a smooth matte finish, which is great for modern men’s styles. I use it on girls with short hair too, especially for that just-rolled-out-of-bed look.
For a great cleanse and condition I recommend our Shine Luxe Shampoo and Conditioner. Sulfate and paraben free, it’s a luxurious combination designed to generously restore hair’s natural luster and luminescence. Filled with opulent oils like macadamia and cocoa butter that quench dryness, add vitality, they are feel good products giving an upscale experience.
PRODUCT WALL INSIDE ARROJO WILLIAMSBURG
For styling women and girls, I have three hero products.
Wave Mist is one of our newest products and already a client favorite. It uses sea salt and sea kelp to create playful body and texture and the loose, wavy and beachy styles that are perfect for summer.
ReFresh Dry Conditioner is another new favorite. Everyone loves dry shampoo and now we have its perfect complement: dry conditioning. ReFresh is a weightless spray for impossibly soft and silky hair, instantly, anytime, anywhere, and especially for second or even third day hair. On clean hair we’ve also found it adds bombshell to blow-outs. Just blow-out your hair as you like it and mist ReFresh into mid-lengths and ends and see how the shine and the silk makes for irresistibly touchable locks.
And then there is our original hero: ReFINISH dry shampoo. Recently recognized in Real Simple’s 15th anniversary issue as one of the best ever beauty products, we believe it’s there best dry shampoo on the market. It gives tons of instant texture and volume, and never leaves any white powder residue. We call it “gorgeous on the go, miracle style rescue.”