Capsule Women’s SS15 tradeshow took place right after New York Fashion Week on September 12 – 14 in Lower Manhattan’s Basketball City venue. As there was no time to really regroup after my fashion week whirlwind, I decided to sit out Friday, and hit up Capsule on Saturday and Sunday.
This was my first time attending the Women’s show, so I was personally looking for brands that matched my aesthetic; revamped classics, silhouettes borrowed from the boys, happy prints, and color galore. In my first round-up, we take a deeper look at a few brands doing Modern Americana well; Gant Rugger, Brooklyn Tailors, and Billy Reid.
Silk bomber goodness
I’ve been a long-time fan of Gant and their various lines, so I was excited to see the new Gant Rugger Women’s line IRL at the show. Their booth was a short walk from the entryway, and filled with duds that have made me a fan of the brand; great shirting, easy layering pieces, stripes, and classic color. I happily introduced myself to Spencer, who runs wholesale, and basically got the lowdown on the new collection.
Gotta love a chambray shirt!
Gant Rugger for women has launched this season (Fall/Winter 2014) in their respective online and brick & mortar retailers, but the Spring/Summer 2015 collection is their first Gant Rugger collection available for wholesale. New to Capsule, the collection was everything I would expect from Gant, with some whimsical touches. One piece in particular is the floral silk bomber in the first photo at the far right. The colors are super Americana, in navy, white, and reddish pink, on a simple bomber silhouette. The unexpected touches were the usage of silk, and the understated floral pattern, that blend the masculine and feminine in a beautiful way.
Red, white, and blue jeans
They had a full offering of shirting, one of the pieces I love the brand most for, in shades of white and blue, also offering shirt dresses in similar fabrications. Stripes and plaid remain a constant, but always done in a fresh way.
Signage and blazers
After my perusal of Gant Rugger’s collection, I sashayed over to the Brooklyn Tailors booth, which was just around the corner. I had read in the Capsule show guide and online that the brand was new to the show, so it was necessary that I get to know the folks behind the brand, as well as the collection.
Can I have all these shirts in my closet, right now?
When I entered the booth, I was greeted by Brenna Lewis. She and her husband Daniel founded Brooklyn Tailors in 2007 when they started offering custom tailoring out of their Brooklyn apartment. Fast forward to 2011 when they opened their first storefront in Williamsburg, and 2012 when they unveiled their first men’s collection. Now in 2014, they have brought us a taste of a new women’s line, to launch in Spring/Summer 2015.
Shift dresses, shirt dresses, and trousers
Some of the silhouettes mirror that of the mens collection, as well as using similar fabrics. We see this in the oxford shirts, in a divine weight, tight-woven cotton, pants, and blazers. There were more feminine touches in shift dresses, slightly cropped blouses, and shirt dresses, all of which I would love to add to my closet ASAP!
Signage and a quick preview of the collection
After a lovely chat with Brenna, I walked over to Billy Reid, which rounds up my Modern Americana list. If you are not familiar with the modern Americana luxury that is Billy Reid, let me just give a quick rundown of some awards:
- February 2010, winner of the CFDA “Best New Menswear Designer in America”
- November 2010, he won the “CFDA/Vogue Fashion Fund”
- June 2012, recipient of the CFDA’s prestigious Menswear Designer of the Year award.
A close-up of some textured offerings
I can continue to read off accolades, but let me be clear, Billy Reid embodies modern luxury; wearable modern luxury. My heart melted a bit when I walked in to the corner booth and viewed its three full racks of goodness. The Spring/Summer 2015 collection takes notes from the Middle East and American Southwest in pattern, and color assortment.
There was a multitude of pieces that could mix and match in the color scale of ivory, navy, camel, faded red, and gold, including chunky blazers, breezy tunics, and luxe leather jackets. Along with the lovely clothing items, Billy Reid has a full footwear collection, masterfully crafted out of some of the best leathers offered. The tasseled croc loafer on the right was by far my favorite. I think what I love most about this collection is the keen attention to detail, whilst keeping the silhouettes breezy, and easy to wear.
Viewing all these collections has me pumped for the coming spring season, and gives me piece of mind that my slightly boyish style is all the rage right now. Hope you dig the duds. Look out for more recaps on the radar!
*Photos by Andrea K. Castillo