Fabergé brings The Big Egg Hunt to the Big Apple.
As I was flipping through AM:NY a few weeks ago in search of the daily crossword to pass the time on the subway, I came across an interesting article tucked into the CHEAP$KATE section of the paper that caught my eye: The Worlds’ Biggest Easter Egg Hunt brought to NYC. I thought to myself; “Seriously?” Initially, a few questions arose in my mind to try and sort out this fantastic idea—who or whom is hosting this? When and in what borough is this taking place? [And most importantly,] How is #NYC hosting the “World’s Largest”? As I read on, I became more and more intrigued with the concept, and did some digging.
To my surprise, this Egg Hunt is not the first of its’ kind. Since 2012, Fabergé– “the world’s most iconic art jeweler”-has been sponsoring an annual egg hunt as a charitable initiative. With the first hunt originating in London, Fabergé jeweler “views The Big Egg Hunt as a perfect medium with which to celebrate artistry and creativity”, while raising awareness and funds to much needed charities through auction. 300 [that’s right, three HUNDRED] two-and-a-half foot tall egg sculptures were designed by world-famous artists like Shaheen Soni [of Soni Art Studio] and strategically strewn across all five boroughs for the city [and world via social media] to see. This year, the charities benefiting from the playfully famous event are The Elephant Family and Agnes Gund’s ‘Studio in a School’.
Knowledgeable of the cheat sheet – a map of all of the eggs’ locations- I made the hunt more of a playful search than a task to complete before Easter. Eager to see an egg the size of a small child, I kept my eyes peeled for large and/or slightly obtrusive artistic egg-shaped sculptures anywhere and everywhere I traveled throughout the city– and managed to find Soni Art Studio’s beautifully sprung display atop the terrace at David Burke Kitchen inside The James Hotel in SoHo. This hunt was not just an artistic twist of Where’s Waldo– you could win some pretty exclusive gifts for your scavenger efforts: participants who actually enter the hunt [via the online app] have the opportunity to win one of three Zenya Pendants designed by Fabergé,which retail at over $30,000 per pendant.
Luckily for us New Yorkers, we have the chance to see all the sculptures [hunt or no hunt] on display in one place– THIS WEEKEND ONLY at Rockefeller Centre. Since I got on late to the hunt, I’ll challenge myself to get a picture of all three hundred before the sun goes down. What a Good Friday.
Happy Easter, everybody.
– Kortnee Leigh
All pictures were submitted were taken by Annabelle Lutz (@crookbelle).