What I’m Reading: “Shadow Type” Steven Heller & Louise Fili

Cover image via Louise Fili
Cover image via Louise Fili

When you live on the internet, you are constantly surrounded by and exposed to various visuals at a lightening speed. It is a constant conversation of who published it faster, who designed it better, and overall, who worked it. It is so easy to get sucked into this vortex, so every now and then, you have to take a step back and feast your eyes on imagery from yesteryear.

As a fan of graphics and typography, I was delighted to review Shadow Type, somewhat of a three-dimensional type master archive. The book is comprised of loads of three-dimensional typography spanning decades from all over the United States and Europe. Shadow Type is the joint venture between two type experts, Steven Heller, co-chair of the MFA Design Department at the School of Visual Arts and author of various art books, and Louise Fili, principal of Louise Fili Ltd, a NewYork City-based design studio specializing in logos, food packaging, restaurant identities and books.

Steve Heller and Louise Fili Discuss Their New Book: Shadow Type from Designers & Books on Vimeo.

The book borrows wonderful typography from advertising, movie posters, food labels, shop signs, billboards, posters and much more. I found Shadow Type particularly interesting as it helped open my eyes to new graphic design inspiration. I design all my logos, so reading this book has sparked a new creative edge in that sphere for me.

I would recommend Shadow Type to anyone who loves art and graphics, and wants a visual to study the similarities and differences in three-dimensional type over the years in various regions of the world. Shadow Type is available now on Amazon.

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