On Thursday, February 20th, I had the pleasure of attending VO5’s #AScentIsBorn Blogger Luncheon. I was part of a handpicked panel of beauty and mommy bloggers in NYC who’s opinion and know-how was wanted to choose the next fragrance for VO5. The luncheon began at 11 AM with opening remarks starting 30 minutes later from 360 Public Relations and international fragrance house, Firmenich.
We learned much about the history of VO5 products and its start in Hollywood in the 1950s. We also learned what the 5 in the product name stands for, five essential vitamins! In between time, we snacked on a lovely meal courtesy of Back Forty West, consisting of sliders, farmhouse veggies, fresh juices and coffee.
Upon completion of the meal, we put our noses to the test, smelling three “delicious” scents that have the opportunity to be the next VO5 fragrance. My personal favorite was scent 3 as it had a coconut and pineapple base, which reminded me of a vacation.
Click through the gallery below for more photos from the event.
You can get in on the fun too! Stay tuned for more info right here on how you too can help vote for VO5’s next fragrance!
*Photos by Andrea K. Castillo