Pernod-Ricard USA teams up with the Standard Hotel and turns Le Bain into a tinsle-plated wonderland
The swimming pool at Le Bain, covered for the occasion.
Bottles on bottles.


The super exclusive Boom Boom Room.

At the chilly end of an event-filled summer, Absolut celebrated the launch of their first-ever wine-infused liquer, ABSOLUT TUNE.  Taking over the chic Standard hotel, the worlds’ first premium vodka brand opens the doors to a new taste on the liquer market.

DJ for the evening, Samantha Ronson
Kicking off the celebration with the tunes for the dance floor was famed DJ Samantha Ronson, holding down the record decks while guests nibbled on hour d’ouvres and sipped specialty mixed drinks provided by ABSOLUT.
Absolut cocktails.
A toast!
Flavors like Naughty Bellini (ABSOLUT Peach, ABSOLUT Tune, Peach Puree) and  Blushing Bombshell (ABSOLUT Tune, ABSOLUT Vodka, Lemon Juice, Simple Syrup, Fresh Mint) were served to mingling guests like Paper Magazine’s Mickey Boardman and Bevy Smith.
Tan Carter and the beautiful Solange.
Celebrity host Solange Knowles led the party by introducing the musical acts of the night Rita Ora who serenaded guests in The Top of the Standard, and Selah Sue who hypnotized all ears with her sultry ballads atop a disco ball-filled swimming poool in the middle of Le Bain.
Heyyyy Rita Ora!
Rita Ora performing.
Selah Sue serenading the crowd.
Selah Sue again.

Check out the exclusive promotional video below [which was shot at Le Bain!] and be sure to pick up a bottle at your local retailer where alcoholic bevearges are sold. Our bets are that ABSOLUT TUNE will be the beverage of choice when ringing in 2013.

Tan giving a toast!

Absolut Launch Video

Words and photos by Kortnee Leigh. Follow her on Twitter @calibudkay and on Tumblr here.


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