To celebrate the launch of their Summer 2012 “Jungle Fever” collection, Brooklyn Industries held a little shindig in their Smith St. store to tickle the fancy of the public. A homage to the Spike Lee film of the same name, “Jungle Fever” evokes the energy of the early 90’s in which the movie was set, and visualizes it in their print campaign, starring models that pose as an interracial couple. The color palette is bold and features easy to wear prints, staple shorts, and tanks for both the ladies and the fellas.
Guests were treated to the sounds of DJ Rich Kid, whose set was reminiscent of a Brooklyn house-party circa 1991. Think old school hip-hop mixed with dance music. I had an intense shimmy moment when Crystal Waters came on, ha! Drinks were provided courtesy of Bootlegger Vodka and Runa, and beer by Sixpoint. Good vibes were a constant throughout the evening, but these were heightened when I found out there was food as well! Yes, the skinny fat girl was overjoyed to find sustenance provided by Brooklyn Taco. Mini tacos were offered up in Chilorio Brisket, Guaco Taco, and Chipolte’d Chicken.
Along with the collection launch, the night also celebrated the launch of the Wrapp application, which is a fun and simple way to share free and paid gift cards with your Facebook friends. Guests who had registered prior were able to use $10 Brooklyn Industries gift cards at the event, courtesy of Wrapp.
Take a look at more photos below. I had a great time and met lots of great people. Many thanks to the Brooklyn Industries team for putting on a great event in the neighborhood. 🙂
*All photos by Andrea K. Castillo