Jeffrey Campbell Shoes Presents: JC Play Spring ’12

The Flavia. One of my favorites!

The folks at Jeffrey Campbell have unveiled their first campaign for their new sneaker line, JC Play. The campaign entitled “Fresh to Death” shows an edgy JC girl rocking various new styles in locales throughout the Lower East Side of Manhattan. One of my favorites is the copper-toned Flavia above. So chic!

The campaign video was shot by the lovely and uber-talented Andrea Cruz (hey girl!), which you can take a look at below.

You can check out the full campaign photos on their blog here. The collection is on sale currently at Solestruck. And just a quick reminder, I am their guest blogger for the month of April, so look out for new posts there every Wednesday!

What do you think of the new line? Leave your thoughts in the comments below. Happy shopping!

*Photo courtesy of Jeffrey Campbell Shoes

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