Rio de Keratin NYC Launch…WIN a chance to attend the Invite-only launch party!

In preparation for their April 1st official launch, Rio de Keratin will be hosting an invite-only launch party next week in NYC for press and bloggers. Here is more information on the product:

Rio de Keratin Release Yourself Cocolada Keratin Treatment is a do-it-yourself keratin treatment, perfect for all hair types, Rio De Keratin Release Yourself Cocolada Keratin Treatment replaces broken protein bonds with keratin, creating soft and smooth hair, removing 100% of frizz, and transforming broken hair into manageable, shiny locks. Frizz, split ends, and dryness are no match for the healing effects keratin has on damaged hair.

The kit is complete with keratin treatment, shampoo, and conditioner. If you have color-treated, wavy/curly hair like myself, you know how hard it is to upkeep gorgeous locks. Dryness is a large issue of mine, so I’m excited to see how Rio de Keratin can work its magic on my hair. Now for the fun part; want to win an invite to the launch party? Here’s what you do!

  • “Like” Rio de Keratin on Facebook
  • Follow @RDKhair on Twitter
  • Tweet #RDKSweepstakes to @alifeinthedayof and tell us “What does smooth and manageable hair mean to you?” Winner will be chosen on Tuesday, March 27th at 12 PM EST.
Feel free to answer in the comments below with the hash-tag above for consideration. The best response will get to attend the event with yours truly. Happy tweeting!

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