RACHEL Rachel Roy, Fall 2011

Image from the RACHEL Rachel Roy Fall 2011 lookbook

What comes to mind when you think of fall? The changing colors of the leaves? Crisp breezes? Or just the rolling out of fall collections? Whatever your preference, the team at RACHEL Rachel Roy captures the essence of fall in their new film Beautiful.Imperfect.Life. The film is a video lookbook of sorts, showcasing their Fall 2011 collection. Directed by Cameron Duddy (known for his work with Bruno Mars, among others), the film features a cast of young people, enjoying an evening by the camp fire during the summer to fall transition. The atmospheric still campaign (above photo included), was shot by Harper Smith. Check out the video below to see what they have in store.

Also, from now through August 29th, be sure to check out the lookbook exclusive sale (yes, SALE!). You can score your favorite RRR fall pieces for 30%, woo hoo! Happy shopping and cheers to fall!


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