A late start could not kill the spirits of the die-hard Kendrick Lamar fans who came out in droves in celebration of his debut album release, good kid, m.A.A.d city. The Best Buy location in the heart of Union Square was the location for his in-store performance and signing. The young, extremely passionate crowd sang tracks word for word at the top of their lungs in anticipation of the man of the hour, only to raise in decibels when Mr. Lamar hit the stage.
He performed a selection of the tracks from the album, notably “Money Trees” in which he was joined by fellow Black Hippy member, Jay Rock. Kendrick gave a great performance, with tons of energy and positive vibes all around. I was pleasantly surprised with the turn out; I’ve been to a few in-stores at the same Best Buy location and had never seen so many people pack in, it was amazing! It was refreshing to see that an artist with such a great message and musicality to back it up can bring out the crowds and *fingers crossed* encourage album sales.
Kendrick spoke to the young crowd at the end of his set, some words of wisdom if you will. He reminded them that they can be whatever they want to be, if they work hard, and stay positive. Role model much? I think yes, as Kendrick is a living testament to the words he speaks.
The good energy continued for the course of the signing. He signed hundreds of autographs all the while having a smile on his face. There was no ego present, just an artist connecting with fans through his music which is real.
Check out some of my photos below of the in-store.
All photos by Andrea K. Castillo